Erling Haaland & Vinicius Jr Prendono vita negli annunci in 3D che anticipano la ristrutturazione di 'EA Sports FC 24'

EA Sports FC 24 launches with eye-catching outdoor display campaign

Excitement builds as EA Sports FC 24 rebrands the popular football video game

London, UK - Football enthusiasts and passersby in London’s West End are in for a treat as dynamic 3D ads showcasing some of the biggest names in the sport have taken over the city streets. The eye-catching displays mark the launch of the highly anticipated rebranded version of the world's most popular football video game, now known as EA Sports FC 24.

The rebranding comes after a reported disagreement between the game maker and football's governing body over the licensing costs associated with using the FIFA name. The new name is set to bring a fresh and exciting experience to football gaming enthusiasts around the world.

The out-of-home campaign kicked off today with a stunning 3D anamorphic billboard at London's iconic Piccadilly Lights. Additionally, two larger-than-life game cases have been installed at Westfield London and Manchester's Trafford Centre, capturing the attention of shoppers and football fans alike.

The creative behind this innovative campaign is a collaboration between Kinetic and mSix&Partners. Liv Roberts, account director at Kinetic, expressed her excitement about the project, saying, "We are delighted to have collaborated on the EA Sports FC 24 launch campaign with EA Sports and mSix&Partners. This project showcases the incredible impact that out-of-home advertising can achieve while maintaining a strong focus on creativity."

The visually stunning displays will continue to captivate audiences until October 9. Phil Snelgrove, EMEA Client Lead at mSix&Partners, praised the Kinetic team for their expertise in combining mSix&Partners' global strategy with EA's creative vision, resulting in an impactful and visually distinctive campaign in the UK.

Football gaming enthusiasts won't have to wait much longer to get their hands on the revamped EA Sports FC 24. The game is scheduled to be released on September 29, 2023, promising an immersive and thrilling gaming experience for fans of the series.

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